[ad_1] Figure 1. The increasing popularity of the keyword “cloud LLM” on Google since the release of ChatGPT-3.5 in November 2022. Large Language Models (LLMs) have become a hot topic for businesses, especially after the release of ChatGPT-3.5 to the market in 2022. The integration of generative AI into these models has further elevated their…

[ad_1] Are you looking to evaluate the success of your advertising campaign? Understanding how your target audience perceives your ads is crucial for gauging their impact. Advertising effectiveness surveys are a vital tool for businesses aiming to measure this response. In this article, we’ll explore how an ad survey can provide invaluable insights into the…

[ad_1] UX surveys are the most intuitive way to gather feedback from customers and understand how your brand, products, or services are seen by your target audience. Yet, few companies conduct user research surveys, as a study shows companies hear only from 4% of their dissatisfied customers.  Here, we present the best practices for conducting…

[ad_1] Figure 1. Popularity of SurveySparrow survey tool on Google search engine between 2021-2024 Online surveys are a crucial method for companies to gather customer feedback, influence product development, marketing strategies, and decision-making processes. While SurveySparrow stands out as a powerful tool for collecting, analyzing, and acting on feedback, it has challenges, like a steep…

[ad_1] The pharmaceutical industry is facing several challenges, especially after COVID-19 and the changes the pandemic has brought to the pharma market and the healthcare landscape (see figure below). One way to understand the market dynamics and evolving needs is to conduct market research with healthcare providers, patients, and employees. Here, we provide the latest…

[ad_1] Figure 1. Popularity of online survey tools on Google in the last five years. It is not surprising that businesses rely on customer feedback to improve their products, services, and the level of customer satisfaction. Online surveys are a popular way to collect customer feedback because they are easy to create, distribute, and analyze.…

[ad_1] Figure 1. Popularity of the keyword “healthcare market research” on Google search engine between 2017-2023 Research shows that there are four major areas that patients care most about but are still dissatisfied with1: obtaining coverage understanding benefits finding care managing care costs. Market research is crucial for healthcare companies to address consumer dissatisfaction…

[ad_1] Figure 1. Popularity of retail market research on Google search engine in the US between 2016-2023 A recent McKinsey report highlights a dramatic shift in customer behavior, with 50% of customers changing their brand preferences in 2022, and 90% indicating they’ll continue to switch brands.1 This trend points to a volatile retail market, where…

[ad_1] Given that companies typically receive feedback from only 4% of their customers, conducting surveys becomes an essential strategy to capture a broader range of customer feedback and experiences. However, while many survey tools offer basic functionality, not all come equipped with comprehensive survey analytics features, often necessitating additional add-ons for deeper analysis. Recognizing this…

[ad_1] Research shows that 95% of B2B companies use surveys to measure the voice of customers. Creating an effective B2B survey is vital for maintaining strong business relationships and continually improving your product or service. This article provides the best practices for measuring customer satisfaction for B2B companies and some real-life examples. Best practices for…