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Understanding the cost of Customer Relationship Management (CRM) software is a critical factor in the decision-making process for most businesses. In fact, research shows that 54% of CRM buyers consider the pricing plan offered by the vendor as the top decision criterion while making a purchase.1 While some solutions are more cost-effective and tailored…
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With the rise of digital transformation and the increasing demand for personalized experiences, businesses are seeking tools that can help them navigate these steps efficiently. Customer Relationship Management (CRM) platforms have become indispensable for businesses aiming to strengthen customer relationships, streamline operations, and drive growth.
This article explains CRM best practices with some real-life…
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In a world where customer satisfaction can make or break a business, companies are under increasing pressure to deliver top-notch services. Research shows that 60% of customers now have higher expectations for service, yet 68% of companies feel they’re falling short, particularly when it comes to handling customer inquiries.1 This is where call centers,…
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In an age driven by digital transformation, the manufacturing industry is embracing new tools and platforms that significantly influence the way businesses operate and interact with customers. According to research, over 60% of manufacturing companies have adopted specific technology as a means of digital transformation in recent years.1 One such transformative tool is Customer…
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CRM tools have become essential for companies to enhance their customer interactions. With ~80% of Customer Relationship Management (CRM) customers seeking AI or machine learning capabilities in software when making a purchase, the integration of Generative AI in CRM systems is emerging as a transformative trend.1
This article is a guide for businesses…
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In today’s competitive business landscape, customer data keeps accumulating, and getting insights from customer data is crucial for company success. That’s where Customer Relationship Management (CRM) software comes into play. CRM software helps businesses
Streamline their sales processes
Manage their customer services from a single platform
Enable them to better understand their customers
Improve…
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According to recent research, pharmaceutical sales are up 20% between 2020 and 2022.1 This expansion has resulted in increased revenue as well as the complexity of managing connections with a wider range of customers. Meeting these consumers’ distinct demands can be challenging, especially in a key industry like pharmaceuticals. Pharmaceutical organizations are increasingly relying…
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CRM technology‘s popularity can be due to the growing volume of data. This trend is supported by research involving over 2,500 industry leaders, which shows that 80% of organizations benefit from CRM software.1 That’s why, remaining up to date on the newest innovations and trends in CRM technology is critical, as it enables businesses…
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There is a close competition in the insurance industry in terms of meeting customer expectations and providing the best service in the market. Indeed, research shows that more than half of customers expect 24/7 support from insurance agents. Customer Relationship Management (CRM) systems help companies in ensuring customer needs by automating processes and managing…
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CRM market revenue has reached 80$ billion in 2023 and is expected to exceed 130$ billion in the next 5 years (see Figure 1). Although there are numerous CRM solutions on the market, each has its own set of features, costs, pros, and cons, making it difficult to choose the ideal CRM for an…