Posts by Begüm Yılmaz

[ad_1] Figure 1. The increasing popularity of the keyword “cloud LLM” on Google since the release of ChatGPT-3.5 in November 2022. Large Language Models (LLMs) have become a hot topic…

[ad_1] Are you looking to evaluate the success of your advertising campaign? Understanding how your target audience perceives your ads is crucial for gauging their impact. Advertising effectiveness surveys are…

[ad_1] UX surveys are the most intuitive way to gather feedback from customers and understand how your brand, products, or services are seen by your target audience. Yet, few companies…

[ad_1] Figure 1. Popularity of SurveySparrow survey tool on Google search engine between 2021-2024 Online surveys are a crucial method for companies to gather customer feedback, influence product development, marketing…

[ad_1] The pharmaceutical industry is facing several challenges, especially after COVID-19 and the changes the pandemic has brought to the pharma market and the healthcare landscape (see figure below). One…

[ad_1] Figure 1. Popularity of online survey tools on Google in the last five years. It is not surprising that businesses rely on customer feedback to improve their products, services,…

[ad_1] Figure 1. Popularity of the keyword “healthcare market research” on Google search engine between 2017-2023 Research shows that there are four major areas that patients care most about but…

[ad_1] Figure 1. Popularity of retail market research on Google search engine in the US between 2016-2023 A recent McKinsey report highlights a dramatic shift in customer behavior, with 50%…

[ad_1] Given that companies typically receive feedback from only 4% of their customers, conducting surveys becomes an essential strategy to capture a broader range of customer feedback and experiences. However,…

[ad_1] Research shows that 95% of B2B companies use surveys to measure the voice of customers. Creating an effective B2B survey is vital for maintaining strong business relationships and continually…