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Meta’s Threads has gone live (kind of)
The Threads app isn’t due to go live until tomorrow (July 6), but we were given a sneak peek of the interface earlier today. That’s because the web version went live early, seemingly accidentally as it’s no longer available. A small band of influencers and brands were merrily posting away – no problem, Meta, our early invite must have got lost in the post…
I had a quick tinker and it’s, well, a text-based Instagram. You can go into dark mode by clicking the Threads logo at the top. And your options are mainly writing posts, liking posts and replying. But it’s clear this will give Twitter a massive shove when it’s already very off balance – this week we’ve already seen Twitter spring ‘rate limits’ on users with no warning, and put a new version of the popular Tweetdeck behind a paywall.
This week’s rumblings are the real billionaire cage fight, it seems…
Has Meta’s Threads got snagged on EU laws?
In less good news for Threads (or anyone living in the EU), it looks like the app won’t be launching outside of the US and UK to start with. According to the Irish Independent, a Meta spokesperson has said that the Twitter rival won’t be rolled out in the EU “at this point”. We’re just confirming this with Meta and will update here when we hear back.
This explains why the app hasn’t been appearing in the App Stores of EU countries. The reason is apparently Europe’s tougher privacy laws – while the EU regulator hasn’t blocked the app, Meta seemingly needs more time to prepare it for a full launch in Europe.
Still, a Meta spokesperson told Bloomberg that it’s preparing to roll out Threads in 100 countries with “more coming soon”, so hopefully it won’t be too long before the EU can join the chat.
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