Australian fintech company youX have announced the appointment of Matt Perry as Chief Commercial Officer (CCO).

The decision pairs a strong youX trajectory with the right moment in the market. Matt’s appointment further deepens the leadership bench at youX as it accelerates lender integrations, advances product commercialisation, and expands programs with OEMs, dealers and brokers.

With over 25 years experience and well known across the asset-finance industry in both the UK and Australia, Matt’s resume spans some of the biggest names in the space namely Eric Insurance, St George, Angle Auto and most recently head of Product at Pepper Asset Finance. As CCO, Matt will focus on advancing GTM strategy, expanding embedded lender integrations, turning youX’s tech offerings into measurable commercial outcomes for partners, and scaling OEM, dealer and broker programs.

Simon Penhaligon, CEO, youX, said, “Few, if any people have Matt’s mix of real-world, boots on the ground experience as well as a holistic, informed view of where auto finance is headed. We are pumped to have him back. Matt gives us executive depth and gives existing and prospective partners peace of mind. Matt’s a heavy hitter—his appointment is a signal that we’re serious about this category.”

Commenting on his new role, Matthew Perry said, “youX has always stood out to me as one of Australia’s most forward-thinking fintechs, with purpose, capability, and a genuine focus on empowering Dealers, OEM’s, Lenders and Brokers through technology. I’m excited to be part of the team and build on youX’s existing success and importantly, help drive the next phase of sustainable growth.”