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Source: Statista
WhatsApp is the number one messenger application in the United Arab Emirates, with 8.08 million users in 2022 (see the figure above). As customers prefer to use WhatsApp as a communication channel, it becomes a necessity for UAE businesses to connect to them via this platform.
In this article, we explain how and where a WhatsApp chatbot can be used by businesses and provide 4 vendors that help businesses to get WhatsApp chatbot in UAE.
What is a WhatsApp chatbot?
A WhatsApp chatbot is a software application designed to interact with humans in their natural languages. These chatbots are powered by artificial intelligence and can mimic human conversations and respond to queries accordingly.
What are the use cases of WhatsApp chatbots?
Customer support
Businesses can use WhatsApp chatbots in various customer support operations, such as to:
This can help to reduce the workload for human customer support agents and increase customer satisfaction by providing quicker responses. Also, support teams can work on more complex service inquiries.
E-commerce
Retail businesses can use chatbots to provide personalized product recommendations based on a customer’s past purchases or browsing history. They can also facilitate transactions directly within WhatsApp, making the purchasing process smoother and more convenient.
Banking and finance
Financial institutions can use WhatsApp chatbots to provide customers with account balance information, transaction history, and other financial details. They can also use chatbots to guide customers through complex financial processes.
Healthcare
Healthcare providers can use chatbots to provide health and wellness information, answer common health questions, and help patients schedule appointments.
Travel and hospitality
Airlines, hotels, and travel agencies can use WhatsApp chatbots to provide customers with booking information, check-in instructions, flight updates, and more.
You can check our travel chatbots and hospitality chatbots articles for more information.
Education
Educational institutions can use chatbots to provide students with information about courses, admission processes, and campus events.
Marketing and advertising
Businesses can use WhatsApp chatbots to send promotional messages, offers, and discounts to customers. They can also use chatbots to collect customer data, which can be used to create more personalized marketing campaigns.
You can check our marketing chatbots and sales chatbots articles for more information.
Restaurants and food delivery
WhatsApp chatbots can be used in restaurants to take orders, provide delivery updates, and handle customer queries and complaints.
Real estate
Real estate businesses can use WhatsApp chatbots to provide property information, schedule viewings, answer common questions, and connect potential customers with agents.
Insurance
Insurance companies use chatbots to explain complex insurance products, offer quotes, process claims, and answer policy-related queries.
Government services
WhatsApp chatbots are utilized by governments as part of government digital transformation across the world, to facilitate:
- Communication with citizens
- Distribute public information
- Enable citizens flexibly access government services
A WhatsApp chatbot for government services can efficiently provide real-time updates during emergencies, guide citizens through complex administrative processes, and facilitate citizen feedback and engagement, all which can contribute to the government development.
In fact, at the end of May, 2023, the UAE has introduced an AI powered chatbot for government services on the official portal.1 The government chatbot, integrated with the UAE government’s digital system, offers citizens information and support service in one place in both Arabic and English. It includes service requirements and direct links for government applications.
What are the benefits of Whatsapp chatbots for businesses?
WhatsApp chatbots offer several benefits for businesses. Here are a few of them:
- Enhanced customer service: Chatbots can provide instant responses to common customer queries, reducing wait times and improving overall customer satisfaction. They can also operate 24/7, ensuring constant customer support.
- Increased efficiency: By automating routine tasks, chatbots can free up human resources to handle more complex issues. This improves overall business efficiency and can lead to cost savings.
- Scalability: A single chatbot can handle multiple conversations simultaneously. This means a business can scale up its customer service operations without a corresponding increase in human resources.
- Customer engagement: WhatsApp chatbots can be programmed to send personalized messages and offer tailored product recommendations. This can help to increase customer engagement and loyalty.
- Lead generation and conversion: WhatsApp chatbots can play a key role in the sales funnel. They can qualify leads through initial interactions, follow up on potential customers, and even complete sales transactions.
- Feedback and data collection: Businesses can use chatbots to collect customer feedback and gain valuable insights. The data collected can be used to improve products and services, and to make more informed business decisions.
- Reach: WhatsApp has over 2 billion users globally, so using a WhatsApp chatbot opens up a large potential audience for businesses. In certain markets, like India, Brazil, and many other countries, WhatsApp is the leading messaging app, making it a particularly effective channel for customer interaction.
Best 4 Vendors of WhatsApp Chatbot in UAE
Below we gathered the top 4 companies that provide WhatsApp chatbot for businesses in the United Arab Emirates market.
1- Haptik
Haptik is a conversational commerce company with the capability to:
- Create WhatsApp chatbots that can streamline customer communications, conduct sales, and gather potential customer information
- Send custom notifications, which can include:
- Suggestions for products
- Details of transactions
- Information on shipping
Haptik offers chatbot service to companies from different industries such as e-commerce, finance, travel & hospitality, insurance, and so on. Thus, they have massive training data for building marketing solutions for a variety of industries.
It can assist businesses in quickly gaining access to the WhatsApp API and developing a ChatGPT-powered WhatsApp API chatbot that can understand user intent.
2- Herbie AI
Herbie AI, a product of SunSmart Global, is a conversational AI platform designed to operate as a multi-cultured, multilingual, and multifaceted digital assistant. Equipped with machine learning technology, Herbie can process unstructured data, providing insights to facilitate better decision-making.
Herbie AI chatbot platform designs business chatbots to companies across many industries for many channels. They provide language understanding with 65+ on voice mode and 135 on text mode on WhatsApp.
Source: Herbie AI
3- Bester Capital Media (BCM)
BCM is another company who provides tech solutions to businesses in the UAE. They develop chatbots for websites and social media channels, including WhatsApp.
BCM provides services to companies such as Nestle, Nissan, Lays, Acer, etc.
4- ORAI
ORAI is a conversational AI platform that provides chatbot solutions to companies across various sectors. They offer integrations not only with WhatsApp and other social media channels, but also with CRM, SAP and customer service software such as Zendesk, Freshdesk, etc.
Source: ORAI
If you have questions, we can help:
Find the Right Vendors
- Home – The Official Portal of the UAE Government, https://u.ae/en#/. Accessed 6 June 2023.
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