Trust Bank has rolled out its 2025 Year-End Rewind, a feature in the Trust App that gives customers a personalised look at how they lived, saved and spent this year.

The recap works like a financial highlight reel and assigns users one of 16 animal characters based on their spending style.

A customer who used their Trust card for savings and travel may be tagged as a Smart Nomad, shown as an otter.

Customers with strong savings and FairPrice Group spending patterns may instead appear as Deal Hunters, represented by a lion.

The characters open into insights on overseas spending, interest earned, FairPrice Group spending and other spend categories.

Trust said the feature was shaped by the rise of year-end summaries on platforms like Spotify and Strava, and by the tendency for routine banking perks to lose visibility over time.

The bank added that the recap is one way to help its more than 1 million customers reflect on their financial patterns.

Naveen Sethia, Head of Design and Customer Experience at Trust, said,

“Year-End Rewind is all about celebrating each customer and making finance fun.

We wanted something personal, delightful, and reflective of the unique ways our customers have lived, saved, and spent with Trust.”

Featured image: Edited by Fintech News Singapore, based on images by thanyakij-12 and sebdeck via Freepik