GenAI dominates marketing teams worldwide with record ROI numbers, but skeptics still question the long-term sustainability of reported industry gains
Marketing teams embed GenAI into daily workflows despite uncertain sustainability AI tools drive measurable personalization, predictive accuracy, and time savings Reported ROI from GenAI adoption climbs sharply across global marketing industries Marketing teams are increasingly deploying GenAI technology as a practical tool rather than a speculative experiment, even though some reports have suggested that almost […]
