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SuperConcepts appoints Andrew Row as Chief Executive Officer

SuperConcepts appoints Andrew Row as Chief Executive Officer


The Board of SuperConcepts have announced the appointment of Andrew Row as Chief Executive Officer of SuperConcepts.

Mike Cutter, Chairman of the SuperConcepts Board states that, “Andrew brings a unique combination of deep technology expertise and over 20 years of experience in the SMSF industry, having led high-growth businesses in administration, actuarial, and audit services. His appointment reflects our commitment to delivering on our mission: simplifying SMSF so more Australians can control their super. Under Andrew’s leadership, we are confident SuperConcepts will continue to set new standards for innovation and client experience in the SMSF sector.”

Following its return to private ownership in 2023, SuperConcepts has achieved record client satisfaction scores, delivered industry-leading SMSF administration services, and has received multiple awards as Innovator of the Year for its SMSF Administration Software Solution, SuperMate. These milestones reflect the strength of our talented team and our unwavering commitment to simplifying SMSF for Australians.

Andrew Row commented, “It is a privilege to lead such an innovative and dedicated team. Our success is a testament to the passion and expertise of everyone at SuperConcepts, and I’m excited about what we will achieve together as we continue to set new benchmarks for the SMSF industry.”

Andrew’s previous roles in the SMSF industry include Managing Director of Cavendish Superannuation, Bendzulla Actuarial (now Accurium) and Chairman of ASF Audits.

The Board is excited about the next chapter for SuperConcepts and remains focused on driving innovation, growth, and setting new benchmarks for client experience and technology leadership.





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