UK online pharmacy Pharmacy2U has launched a dedicated women’s health hub, backed by menopause retail accreditation, the MTick.  

The hub, developed in partnership with menopause accreditation body GenM, brings together certified products and education, guidance and care support to help people navigate signs of menopause.

Melanie King, head of digital services at Pharmacy2U, said: “At Pharmacy2U, we are committed to helping our patients and customers better manage their health and wellbeing through accessible, trusted support.

“Partnering with GenM allows us to bring together a comprehensive menopause-friendly offering in one place, alongside educational resources that empower women to make informed choices about the products and support available to them.”

The MTick, powered by GenM, is a retail accreditation which confirms products have been independently assessed as menopause-friendly.

Last month, several pharmacy bodies called for urgent action on menopause care, asking the government and the NHS to work with pharmacies to provide women experiencing signs of menopause with clear, evidence-based guidance and advice.

According to GenM research, only one-third (33%) of women believe current signalling is clear, and two in three (67%) want better menopause-friendly signposting.

Alongside product ranges spanning supplements, skincare, intimate health, sleep, wellbeing and everyday essentials, the hub also provides education and guidance around the 48 recognised signs of menopause.

Heather Jackson, chief executive and co-founder of GenM, added: “Women are increasingly turning online first for menopause support, yet too often the experience can feel overwhelming and difficult to navigate.

“The MTick was created to change that, giving women a trusted shopping symbol to identify products that can help support their menopause signs with confidence.

“Pharmacy2U is leading the way in menopause support by bringing pharmacy, education and product discovery together in one trusted, easy-to-navigate destination, powered by the MTick, setting the standard for how women can shop for their signs. It’s a brilliant example of what best-in-class menopause retail looks like.

“Our research shows women can name only five of the 48 signs of menopause, so this hub is about far more than products alone. It’s about trusted education, clearer signposting, and showing what becomes possible when retail commits to understanding and supporting the menopausal consumer.”