What Your Customers Really Want Based on Consumer Research

What Your Customers Really Want Based on Consumer Research

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Customer Experience Optimization Blog Series

Have you ever considered how an experience can affect your customers? Recently, I had one of the worst customer experiences of my life. I needed to contact my insurance about a claim, but the process was an absolute nightmare. The call hold times were almost 2 hours long, the customer service representative was unknowledgeable and unhelpful, and the process was incredibly complicated.