Carea, a pregnancy and postnatal wellbeing app that prioritises women’s health, has launched the Postpartum Mum Tracker to support the 1 in 5 new mothers who face post-birth mental health struggles.
While most pregnancy apps take a baby-first approach, Carea supports women’s health by helping mothers reclaim their wellbeing during the critical postpartum period, when they’re expected to bond instantly, recover quickly and cope with sleepless nights, with little structured support.
Carea’s new Postpartum Mum Tracker offers a comprehensive daily check-in system for new mums that monitors everything from incision healing, breast health, sleep and energy, through to mental wellbeing, such as anxiety, overwhelm, bonding struggles and the devastating feeling of losing yourself entirely.
The tracker is designed to encourage self-awareness and suggest when mothers may need added support by providing a safe, guided space for new mums to check in with themselves daily, identify patterns and better understand their postpartum recovery journey.
Why this matters now
Postpartum recovery remains one of the most overlooked stages of motherhood in the UK. The contrast is stark and damning. In the Netherlands and South Korea, new mothers receive weeks of structured, in-home postpartum care. In the UK, they get one brief appointment where the baby takes centre stage.
The NHS acknowledges the urgent crisis in perinatal mental health services and the World Health Organization (WHO) is calling for stronger postpartum frameworks worldwide, yet mothers continue to fall through the cracks.
Carea’s new tracker doesn’t just log symptoms, it identifies patterns, provides expert-backed “signs to watch for” prompts and empowers mothers to recognise when they need help before they reach breaking point.
“We obsess over every ounce our babies gain, every minute they sleep and every milestone they hit, but the woman who’s bleeding, exhausted and losing herself? Nobody’s tracking her,” says Anastasia Shubareva-Epshtein, Carea’s founder. “After experiencing postpartum anxiety myself, I realised how invisible mothers can feel once the baby arrives. The Postpartum Mum Tracker is about finally including mothers in the equation, because you can’t care for a baby if you’re not caring for yourself.”
Through Carea, mums can also connect with obstetrician consultant Dr Gergana Peeva, a specialist in fetal and maternal medicine. Dr Peeva said: “The best thing you can do for your baby is to be a happy mother, and a happy mother begins with a happy woman. This is why I believe passionately in supporting Carea’s mission of helping new mothers reclaim their wellbeing. Asking for time for yourself can feel impossible when you have a new little baby depending on you, but you can do it.”
The inspiration for the new feature was reinforced during the company’s recent Carea Circle event in London, co-hosted with Anna Whitehouse. The intimate conversation saw mothers open up about their breaking points and share raw truths about identity loss, isolation and the myth of having it all together.
The Postpartum Mum Tracker joins Carea’s growing suite of features supporting mothers through pregnancy and beyond. Additional updates, including an IVF mode and distinct support tools for miscarriage and pregnancy after loss, will launch early next year.
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