Posts by Vijay Nelson

Brand loyalty remains one of the biggest challenges for the retail sector across industries. Customers are willing to shift preferences faster than ever before in an increasingly digital world. This puts tremendous strain on brands to invest in tools that can help them drive brand loyalty, repeat sales, and increase the customer lifecycle value. In fact, as per the Loyalty Big Picture report, globally, brands spend close to USD 75 billion per year on loyalty management.

How Cropin Cloud is solving critical challenges for farming companies

A 2022 survey lists supply chain disruption, geopolitical uncertainty, and climate change as being among the most pressing challenges in agriculture. Interestingly, these challenges have remained a priority for several years. So, what is different now, and why should you care? The answer lies in the approach. Considering the rise of Agriculture 4.0, digital advancement could be the missing piece of the puzzle.