Posts by Slava Kisilevich

[ad_1] Exploring model specification with Google’s LightweightMMMPhoto by Pawel Czerwinski on UnsplashBayesian marketing mix modeling has been receiving more and more attention, especially with the recent releases of open source…

[ad_1] How to optimize the media mix using saturation curves and statistical modelsPhoto by Joel Filipe on UnsplashMarketing Mix Modeling (MMM) is a data-driven approach that is used to identify…