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Annature, Australia’s leading eSigning and client verification provider, today announced a significant transition in its leadership team. Annature Co-Founder and CEO, Amreeta Abbott (pictured above), has chosen to step down from her role and exit the company, effective 1 November, 2023. Following this decision, Annature Co-Founder and current CTO, Corey Cacic, will now take over as CEO.
A highly-awarded fintech entrepreneur, Abbott has been instrumental in Annature’s success as an innovative, Australian-founded-and-operated provider for small business and enterprise. Abbott’s vision for Annature built on the extensive experience and insights she gained from her previous fintech venture, NowInfinity, which she grew from inception and successfully sold in 2020 for $25 million to ASX-listed company Class Limited.
Abbott’s leadership has been pivotal in establishing Annature as both a viable competitor to global eSigning players like DocuSign and a pioneering market leader in client verification. After three years as Annature CEO, Abbott is stepping down to focus on her family and explore further board opportunities. Abbott currently serves on a number of high-profile Boards, including as CarExpert’s first female Board member, and is open to considering new board positions where her extensive experience and insights can be leveraged. Vitalii Symon, another co-founder, will also be exiting the company to pursue new opportunities following his move overseas.
Commenting on her decision, Abbott said, “Co-founding Annature and witnessing its growth has been a true privilege. After such an incredible journey, the decision to step down wasn’t easy. However, I’ve decided now is the right time to focus on my family and personal endeavours, while also seeing the world, which simply has not been possible before now. I also look forward to sharing what I’ve learned with other market disruptors. I know that under Corey’s leadership, Annature will continue to grow and innovate as Australia’s preeminent eSigning and client verification provider.”
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