Founded in Melbourne in 2010, ROLLER Software is a global venue management platform built for the attractions and leisure industry. Its cloud-based platform brings together ticketing, point of sale, memberships, waivers and guest experience into a single system designed for high-volume, experience-led venues.
Today, ROLLER supports more than 3,000 venues across over 30 countries, working with operators ranging from fast-growing family entertainment centres to large-scale attractions such as water parks, zoos and cultural institutions. Recognised for its growth and culture, ROLLER has been listed in the AFR Fast 100 for two consecutive years and has earned the Great Place To Work Certification.
As the business expanded internationally, with operations spanning Australia, the US, the UK and other global markets, finance operations were being managed across multiple Xero instances. This made it hard to see the full picture or move quickly at month end.
Key finance processes, including consolidation and revenue recognition, relied on manual intervention and spreadsheets. Each reporting cycle demanded significant effort, creating pressure on the team and limiting time for forward-looking analysis.
To support continued expansion, ROLLER needed a more robust finance platform that could centralise operations, automate key processes and provide clearer visibility across the business.
“ROLLER came to us knowing they had significant growth ahead and that Xero wouldn’t support them at that scale,” Annexa Director Matthew Owens (pictured) said. “They’ve built a really strong foundation in NetSuite and are now in a position to keep building efficiencies as they grow, which is exactly where you want to be.”
Partnering with Annexa to deliver NetSuite
ROLLER decided to replace its multiple Xero instances with Oracle NetSuite OneWorld, selecting Annexa to lead the implementation. Annexa came into the selection process late but won the team over quickly by understanding ROLLER’s billing and payments model straight away. That clarity carried through delivery, with ROLLER hitting an ambitious go-live date in a six-month implementation, even when internal expectations leaned towards delays.
The project scope covered implementation, system development, integrations, support, enterprise architecture, change management and training. The go-live date of 1 February 2025 was met on schedule.
Pragati Sharma, Director of Finance Operations at ROLLER Software, detailed the early stages of the partnership.
“From the get go, we felt very comfortable working with Annexa. It quickly became clear that their product knowledge and practical understanding of NetSuite were strong, they were able to grasp our business model straight away,” Sharma said.
“They weren’t just providing an implementation service; they acted as true consultants, offering insights based on their experience with other businesses. Every person I’ve interacted with on the Annexa team has been absolutely incredible, and it’s a partnership we value greatly as we continue to grow.”
A connected financial ecosystem
Once Netsuite went live at ROLLER, the impact on day-to-day finance work was immediate. Revenue recognition, previously a multi-day exercise involving multiple team members, is now largely automated in NetSuite.
What once took two to three days each month can now be completed in around 15 minutes, significantly reducing manual effort and month-end pressure.
Sharma noted the direct impact on the team.
“Revenue recognition now takes the team only about 15 minutes each month. When we were using Xero, it took two to three days and required at least three people to complete,” Sharma said.
Owens commended the ROLLER team for navigating business growth while ensuring the finance teams were appropriately resourced.
“What ROLLER has done here is put a platform in place that allows them to scale without that same increase in manual effort, processes or people. That’s one of the advantages of cloud ERP, it gives you more structured processes without needing to add more headcount.”
NetSuite also became the connective layer across ROLLER’s finance ecosystem. Integrations with Chargebee, Adyen and ProSpend, connected through the Celigo integration platform, replaced manual data movement with reliable, automated flows.
With billing, payments and expenses feeding into a single source of truth, the finance team no longer had to stitch together information across disconnected tools, reducing reconciliation effort and error risk.
“We wanted everything in one system so everyone had visibility of the data and could see how the different entities were performing without having to jump between tools,” Sharma added. “Moving to NetSuite has significantly increased confidence internally and with the board, the numbers we’re producing now are accurate, and we’re receiving them earlier.”
Ongoing optimisation
The NetSuite implementation changed how ROLLER approaches continuous improvement. After a successful go-live, conversations with Annexa moved quickly from system stabilisation to identifying further efficiencies.
Owens said the partnership had been a success owing to the level of engagement from both sides.
“ROLLER came to us with a strong understanding of their business, the challenges they were facing and where they wanted to go, and we were able to bring the NetSuite ecosystem expertise to shape the right solution,” he said. “That made it much easier for us to deliver a smooth rollout.”
ROLLER treats NetSuite as a foundational platform for long-term growth and continues to partner with Annexa to expand automation capabilities. Future initiatives focus on tightening workflows across bank reconciliation, expense management, and other core financial processes to support ongoing global acquisitions.
