Ecommerce functionality

I set up a test store on the Commerce plan in about 15 minutes. You can list up to 5,000 products, which is more than most small businesses need. The platform lets you sell physical products, digital goods, and services all from one dashboard.​

Payment processing with GoDaddy Payments

GoDaddy Payments is integrated directly into the platform. The transaction fee is 2.7% + 30¢ per transaction, which beats many of the best ecommerce platforms. Payouts arrive as soon as the next business day, and all transactions appear in one unified dashboard.​

I found the setup process quite simple. You can also choose alternative processors like Square, Stripe, or PayPal if you prefer. However, other users have warned about poor support experiences with GoDaddy Payments.

Inventory management

The inventory syncing impressed me. When you sell a product on your website, the stock levels automatically update on Amazon, eBay, and Etsy. This prevents overselling, a common nightmare for multi-channel sellers.​

Managing everything from one dashboard saved considerable time during testing. The system tracks online orders and inventory levels in real time. But I noticed the marketplace integrations are only available in select regions, so verify availability for your market.​

Online appointment scheduling

Clients can schedule appointments 24/7 directly through your site, while the system sends automatic reminders via email and text.

I tested the calendar syncing feature, which keeps your business calendar aligned with your website calendar in real time.​ You can also accept deposits when customers book services.

AI conversations inbox

Conversations act as your all-in-one business inbox. It includes an optional second phone line, so customers can call without using your personal number. AI chatbots handle initial customer inquiries automatically, giving quick responses that stay on-brand.​

I tested the unified inbox feature. It consolidates messages from multiple channels into one app. You’ll never miss a potential sale because calls go to voicemail with your custom greeting. The AI reply suggestions work well for common questions, though you’ll need to intervene for complex inquiries.​

The built-in CRM stores contact information, appointment history, and payment records. This makes customer interactions smoother and more personalized. I used it to upload test clients and found the interface straightforward.​

You can view customer purchase patterns and use that data for targeted email promotions. But the CRM functionality is quite basic, don’t expect advanced features like sales pipeline management or detailed reporting.

SEO optimization wizard

The SEO Wizard walks you through optimizing each page step-by-step. It suggests relevant keywords and helps you write meta descriptions, headings, or alt text.

I didn’t need to waste any time figuring out what to optimize.​ You can even connect Google Analytics and Search Console for deeper tracking.​ However, the SEO tools are only available on Premium and Commerce plans.

Email marketing

Email marketing is included in all paid plans, with different subscriber limits. Basic lets you email 100 contacts monthly, Premium bumps that to 25,000, and Commerce allows 100,000. GoDaddy’s AI uses your website design to create branded email templates automatically.​

Creating a test campaign took about 10 minutes from start to send. One limitation: you can’t create advanced automation sequences like abandoned cart emails or behavior-triggered campaigns. The email builder also felt restrictive, I found that I couldn’t customize layouts beyond the preset templates.

You can schedule and publish posts to publish on multiple social networks from the dashboard. GoDaddy supports Facebook, Instagram, X (Twitter), and more.

I tested scheduling content across three platforms simultaneously, which worked without issue.​

GoDaddy Studio content creator

Studio provides professional templates for creating branded visuals. I used it to design some basic social media graphics and promo images. Their customizable templates saved time — without compromising brand authenticity.​

You can create content for your website, social media channels, and advertising campaigns all in one place. I really liked how it suggested image layouts based on the content type.​

However, serious graphic designers will find the customization options limiting. Think Canva Lite rather than Photoshop.​

Premium and Commerce plans let you create, schedule, and manage unlimited digital ads. The interface simplifies the typically complex process of running paid campaigns. You can set up a test Facebook ad in under five minutes.​

Social commerce integrations

GoDaddy connects your online store to Facebook Marketplace, Instagram Creator, Amazon, eBay, and Etsy. Inventory syncs happen automatically. When someone buys on Amazon, your website stock updates instantly.​

You can also list products for free on Google Shopping. But keep in mind that marketplace integrations are only available in select regions. Check whether your location has access before planning a multi-channel strategy. My setup process varied by marketplace, some connected instantly, others required additional verification steps.​

Web analytics

GoDaddy InSight Score gives you performance benchmarks against similar businesses.

The analytics dashboard shows SEO performance, website traffic, and campaign results all in one place. I found the consolidated view well-designed for quick decision-making.​

AI marketing planner

The AI-powered marketing planner creates custom action plans. It analyzes your business and suggests what to work on next. It’s helpful for beginners when deciding where to focus efforts.​

The planner draws from data across millions of GoDaddy customers to make industry-specific recommendations. You get step-by-step guidance rather than vague suggestions.​ However, the recommendations still felt generic. Advanced marketers will likely ignore most suggestions.