1. Company Name: Bluline Technologies

2. Website: www.bluline.com.au

3. Key Staff & Titles:

Aidan Carleton – CEO and Co-Founder

Mark Atkinson – Chief Revenue Officer and Co-Founder

Karl Nelson – Chief Technical Officer and Co-Founder

4. Location(s): Sydney, Australia

5. In one sentence, what does your fintech do?:

Bluline Technologies delivers end-to-end automated customer remediation for Australian banks, streamlining processes, reducing costs, and improving compliance across the entire remediation life cycle.

6. How / why did you start your fintech company?:

Bluline Technologies was founded by a team of engineers and financial services professionals who had experienced firsthand the complexity and inefficiency of customer remediation inside Australia’s largest banks. We saw customer remediation processes burdened by manual steps, fragmented systems, and long delays—costing banks time, money, and customer trust. We knew there had to be a better way.

Rather than accept customer remediation as an inevitable headache, we set out to solve it. We built Bluline from the ground up with a technology-first, engineering-led mindset to automate the entire customer remediation life cycle—from eligibility and impact calculation to communications, payments, and customer follow-up. Our mission was to simplify complexity, reduce risk, and help banks deliver fairer, faster outcomes to customers, while staying aligned with regulatory expectations such as ASIC’s RG 277.

7. What is the best thing your company has achieved or learnt along the way (this can include awards, capital raising etc)?:

The best thing we’ve achieved at Bluline is proving that complex, large-scale customer remediation can be done differently—and done well. Helping a top-tier Australian bank reduce remediation timelines from more than a year to just weeks, while delivering payments to millions of customers, has been an incredibly rewarding milestone. For us, it demonstrates the transformative power of automation. Our achievements felt that much more rewarding when The RegTech Association named us RegTech Startup of the Year. But more than any award, it’s the trust we’ve earned and the impact on real customer outcomes that Bluline is most proud of.

8. What’s some advice you’d give to an aspiring start-up?:

Play to your strengths. Bluline was born out of deep, hands-on experience inside the banking sector, and we stayed close to what we knew best—complex, manual remediation processes that desperately needed rethinking. That inside knowledge shaped our approach and gave us credibility with customers from day one. For any start-up, it’s tempting to chase every opportunity, but you’ll go further by focusing on the problem you understand intimately and solving it better than anyone else.

Also, don’t underestimate the value of true partnership. Whether it’s early clients, your product team, or an industry regulator, collaboration is everything. The best outcomes—especially in highly regulated sectors—come from listening well, adapting fast, and bringing stakeholders into the solution early.

And finally, be relentlessly accountable to your customers. In enterprise tech, relationships matter—but results matter more. Build with transparency, deliver what you promise, and keep showing up. That’s how you build trust, and in the long run, trust is what sets you apart.

9. What’s next for your company? And are you looking to expand overseas or stay focussed on Australia?:

We’ve spent the last few years building, refining, and proving our platform inside a major Australian bank—and now we’re hitting the ground running. With the recent launch of our website and growing recognition across the industry, including being named RegTech Startup of the Year by The RegTech Association, we’re now focused on partnering with more Australian banks and financial institutions ready to modernise their remediation processes.

Our immediate priority is scaling locally—deepening relationships and helping financial organisations here in Australia deliver faster, fairer outcomes to their customers through automation. That said, we’re also beginning to explore opportunities in New Zealand, where similar regulatory pressures and legacy challenges make our solution a strong fit.

Longer term, we see the potential to diversify beyond banking into other highly regulated industries where complex customer resolution processes and legacy systems are creating similar bottlenecks, such as superannuation and insurance. Wherever accurate, compliant, large-scale automation is necessary, we believe Bluline’s technology and approach can deliver value.

We’re just getting started—and we’re excited about what’s ahead.

10 What other fintechs or companies do you admire?: Google, Apple, Nasdaq, Valve, and Immutable

11. What’s the most interesting or funniest moment that’s happened in your company’s lifetime?:

Probably one of the funniest and most interesting moments in Bluline’s journey was realising we’d helped more than a million Australian customers through our platform—before we even had a website!

While most startups focus early energy on brand and marketing, we were deep in the trenches solving customer remediation in stealth mode. We built our platform alongside a major Australian bank, automating at scale before we ever shared the story publicly.

It became a running joke inside the team: “We’ve remediated more than a million customers … and you still can’t Google us.”

Now that our website is live and the word is out, we’re excited to show the broader industry just what our platform can do for banks. If we could achieve that much in stealth mode, just imagine what’s next.