CMC Invest
What makes CMC such a popular choice for Australian investors? The broker’s expansive global market support – including $0 brokerage fees for international trades in select markets – is likely one reason why CMC has been so popular with Australian investors. CMC is also connected to the Sharesight API, allowing CMC customers to effortlessly track their trades in Sharesight.
“We’re committed to continuously improving our user experience and adapting to our customers’ changing needs,” said Andy Rogers, Director of Stockbroking at CMC Markets.
“The API lets us seamlessly integrate Sharesight’s features into our platform, allowing us to quickly enhance the overall customer experience.”
This is the fourth year in a row that CMC has topped the rankings as Australian Sharesight users’ preferred broker.
Pearler
Pearler has also achieved second place for the second year in a row. Much like CMC, Pearler has integrated with the Sharesight API, allowing investors to measure their performance with ease.
“At Pearler, we’ve built a community around sensible – even boring – long-term investing over speculative trading,” said Pearler CEO and Co-Founder Nick Nicolaides.
“We’ve always believed that investing should be as stress-free as possible, and Sharesight’s portfolio management tools make this easier than ever.”
CommSec
Coming very close behind Pearler, CommSec also remained a clear favourite for Australian investors in FY24/25. This can likely be attributed to CommSec’s long history as a leading Australian broker, with the company celebrating 30 years in July this year.
“Over the past 30 years, CommSec has played a critical role in shaping the way Australians invest,” said CommSec’s Executive General Manager, James Fowle.
“Whether a first-time investor or seasoned portfolio builder, we’ve always pathed new ground to make investing more accessible to all Australians through innovation and education. Trust is key to who we are and I’m thankful to the millions of Australians who continue to trust us to grow their wealth.”
Selfwealth
Ranked fourth this year, Australian investors likely gravitated to Selfwealth due to its low-cost flat-fee trading and access to US markets.
“Selfwealth now supports more than 130,000 Australian investors who value our flat-free pricing, intuitive and easy-to-use platform, personalised service and support and access to international markets,” said Brendan Mutton, Head of Sales and Partnerships at Selfwealth.
“Now part of Syfe, we’ve entered an exciting new chapter, bringing together our trusted platform and their global expertise to unlock more innovation, broader opportunities, and long-term value for Australian investors. We’re proud to be recognised in Sharesight’s rankings, as it reaffirms our unwavering commitment to supporting investors and evolving with their needs.”
Most popular brokers for ETF investors
With ETFs continuing to grow in popularity, especially among new investors or those seeking diversification, we also felt it was important to highlight the most popular brokers for ETF investing. As shown in the chart below, CMC came out on top, followed by Pearler, with CommSec in third place. Notably, Vanguard Personal Investor (VPI) has entered the rankings for the first time, taking 6th place ahead of nabtrade.
