Join us today for a live event at 8:30 AM PT, featuring the project leads for NotCo’s new AI to develop flavors and fragrances. Register and watch below or head to Streamyard.
Can AI be used to create new flavors and fragrances?
As I wrote last week, food-tech company NotCo has been asking itself this question for the past couple of years. Their answer is a newly unveiled generative AI model, the Generative Aroma Transformer (GAT), that they say is capable of creating new flavor and fragrance formulations.
The company’s Senior vice president of Product, Aadit Patel, described how it works this way: “The system intakes your prompt, such as ‘an ocean scent on a breezy summer day on a tropical island’, to create a novel chemical formulation of that scent in one shot.” From there, the model generates a corresponding fragrance formula. According to Patel, the model is built on a “natural language to chemical composition” framework, tokenizing molecules to create a system capable of understanding and generating novel combinations.
NotCo says early tests have been extremely positive, and the company says their research indicates that GAT’s abilities rival those of human perfumers. At the Food AI Summit last month, the two product leads, Francisco Francisco Clavero and Cindy Sigler, gave an in-depth presentation on the science behind their new model and talked about early results.
Their presentation was fascinating, so I asked them to present to our Food AI Co-Lab community.
Watch the recorded session below:
