Top 10 Market Intelligence Software in 2023

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As the business environment becomes increasingly digital and competitive, there’s a growing need for sophisticated tools that can provide actionable insights to drive success.

One such solution, rising to prominence in the business intelligence domain, is market intelligence software. This software leverages the power of AI to offer unmatched data analysis, enabling businesses to make informed decisions and maintain a competitive edge.

However, with so many options on the market, it can be challenging to find the right fit, without any guidance. This article guides business leaders in finding the right market intelligence solution by:

Providing criteria to help choose the right market intelligence software
Comparing the top 10 vendors on the market of market intelligence solutions

What is market intelligence?

Market intelligence is a comprehensive understanding of all the information relevant to your marketplace. This information includes data related to your competitors, customers, market trends, and external environment. It’s an invaluable resource for business decision-making, informing everything from marketing strategies to product development, pricing, and beyond.

Gathering market intelligence was once a manual, time-consuming task involving extensive research, surveys, analysis, and resources. However, with the advent of technologies such as AI and machine learning, this process has become automated, efficient, and more accurate, especially with the integration of artificial intelligence (AI).

Market intelligence software is a technological tool used by businesses to gather, analyze, and interpret data about their market, including trends, customers, competitors, and other external factors that may influence business decisions and strategies.

Why use automated market intelligence software?

Automated market intelligence tools are transforming how businesses gather, analyze, and apply market data. These solutions offer several advantages:

1. Efficiency

Digital market intelligence tools can process a significant amount of data at unprecedented speeds, saving significant time and resources compared to manual data analysis.

2. Accuracy

With machine learning algorithms, an AI-powered solution can significantly reduce human error, ensuring more reliable and accurate insights.

3. Predictive analysis

It can also predict future trends based on historical data, enabling proactive decision-making.

4. Personalization

An automated tool can segment and analyze customer behavior, allowing businesses to create personalized marketing strategies.

5. Competitive advantage

By providing real-time insights into market conditions and competitors’ activities, an automated market intelligence tool can help businesses stay ahead of the competition.

8 criteria for selecting the right market intelligence software vendor

Choosing the right market intelligence software can be challenging, given the multitude of options available. Here are some vital criteria that play an essential role in selecting a suitable vendor:

1. Data relevance and accuracy

Your chosen software should provide relevant, accurate, and up-to-date data. For instance, if you’re a tech startup in Silicon Valley, a solution that offers comprehensive data on global tech trends and competitor activities within this area would be ideal.

2. Easy integration

The software should easily integrate with your existing systems and workflows. For example, if your company uses Salesforce for customer relationship management, a market intelligence software that can seamlessly link with the Salesforce platform will prevent data silos and ensure smooth operation.

3. User-friendly interface

An intuitive, easy-to-use interface is crucial. Your team should be able to navigate the software, understand the data presented, and generate reports without needing extensive training.

4. Scalability

As your business grows, your market analytics needs will also evolve. The solution you choose should be capable of scaling your business. For instance, a small e-commerce business might initially require basic market trend analysis. However, as the business expands, it may need more complex capabilities, like predictive modeling and customer behavior analysis.

5. Quality customer support

Reliable customer support is essential, especially when dealing with complex technologies like AI. The provider should offer robust support to help you troubleshoot any issues and make the most of the software’s capabilities.

6. Market presence

Customer reviews serve as a first-hand testament to the performance and reliability of market intelligence software. The assessment of reviews from independent review platforms can aid businesses in understanding the strengths and weaknesses of a prospective vendor. Analyzing these reviews helps gain insights into the user interface, functionality, customer support, and overall user experience of the software.

7. Commercials

7.1. Assessing pricing structure

Cost-effectiveness is a fundamental aspect when selecting any software. It’s essential to ensure the price aligns with the features offered and your budget. Examine the vendor’s pricing structure and ensure there are no hidden costs. The cost of the software should correspond with its value in enhancing your business efficiency and providing actionable market insights.

7.2. Free-trials and demos

Most reputable vendors of market intelligence platforms provide potential clients with a free trial or a demo. These free trials can familiarize your team with the software, allowing you to evaluate its ease of use, capabilities, and whether it fits well with your business operations. If a vendor does not offer a free trial or demo, it might indicate a lack of transparency.

7.3. Deployment options

Consider how the software is deployed. Flexibility in deployment plays a crucial role in vendor selection. It’s important to find out if the vendor offers options like cloud-based services, desktop applications, mobile applications, or web applications. Based on your business requirements and existing infrastructure, select a vendor that provides a convenient and flexible deployment option.

8. Features

8.1. Real-time analytics

The capacity to provide real-time data analytics is a characteristic of an outstanding market intelligence tool. This feature enables businesses to make prompt decisions based on real-time market conditions, leading to enhanced competitiveness and effectiveness.

8.2. Price monitoring

A key feature to look for in market intelligence tools is the ability to monitor prices. It should be able to accurately track and analyze both competitor and market prices for products or services. This ability is crucial for your business to maintain competitive pricing and to forecast pricing trends in the marketplace.

Comparing the top 10 market intelligence software vendors on the market

This section provides a comparison of the top vendor on the market and the selected criteria used to make that comparison.

Selected criteria

We evaluated the vendors based on the previously mentioned criteria and narrowed down to 10 vendors. We used the following criteria because the data related to them was publicly available and verifiable:

Market presence
Commercials
Features

Criteria that require buyer-specific assessment

Readers can use the remaining criteria to conduct their own evaluations since, for that specific criteria, the answers would differ from business to business. These are:

Data relevance and accuracy
Easy integration
User-friendly interface
Scalability
Quality customer support

Table 1. Vendor comparison for market presence criteria category

Vendors	Employee Size	Reviews*	Ratings (out of 5)*
Bright Data	450+	137	4.7
Crayon	3,700+	337	4.6
AlphaSense	450+	140	4.7
Klue	250+	389	4.8
Contify	280+	73	4.6
PipeCandy	70+	35	4.3
aytm	130+	19	4.7
Stackline Atlas	240+	35	4.4
Adthena	130+	44	4.4
Reputation	700+	1,409	4.5

Table 2. Vendor comparison for commercials criteria category

Vendors	Price range/month**	Free Trial	Demo
Bright Data	Prices range: $400-750	TRUE	TRUE
Crayon	N/A	FALSE	TRUE
AlphaSense	N/A	TRUE	FALSE
Klue	N/A	FALSE	TRUE
Contify	N/A	TRUE	TRUE
PipeCandy	N/A	FALSE	TRUE
aytm	Price range: $150+	FALSE	TRUE
Stackline Atlas	Price range: $199-$1499	FALSE	TRUE
Adthena	N/A	FALSE	TRUE
Reputation	N/A	FALSE	TRUE

Table 3. Vendor comparison for features criteria category

Vendors	Deployment**	Real-time Analytics**	Price Monitoring**
Bright Data	Web application Cloud Mobile app Desktop	TRUE	TRUE
Crayon	N/A	TRUE	TRUE
AlphaSense	Cloud Mobile app	TRUE	FALSE
Klue	Cloud Mobile app	TRUE	N/A
Contify	Cloud Web application Mobile app Desktop	TRUE	FALSE
PipeCandy	N/A	TRUE	FALSE
aytm	Cloud Mobile app Desktop	TRUE	FALSE
Stackline Atlas	N/A	FALSE	TRUE
Adthena	Cloud	FALSE	FALSE
Reputation	Mobile app	TRUE	FALSE

Notes from the tables

* Based on data from G2
** Based on data available on Vendor’s website
While some companies on this list have multiple products, all their products are merged into a single product on review sites. The scores below come from that single product in the case of such companies. Therefore the number of reviews of their market intelligence product is significantly overestimated.