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Kraken and Williams Racing will also create unparalleled digital collectible experiences with a focus on elevating the crypto community and engaging motorsport fans. For the first time, holders of some of the most exciting digital collectable projects on KrakenNFT will be able to display their NFTs on the rear wing, alongside Kraken.
“Kraken and Williams Racing show what is possible when you combine vision with excellence, disruptive performance, and innovation. Both are iconic brands that have stood the test of time,” said Mayur Gupta, Kraken’s Chief Marketing Officer. “This partnership will enable us to engage with both Kraken’s and William’s global communities and showcase the impact and life-changing potential of Crypto and Web3.”
This partnership marks Kraken’s first global partnership with a Formula 1 team as they prepare to turbocharge Kraken’s global presence in the coming year.
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