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The share of artificial intelligence in the marketing industry is rapidly increasing (see Figure 1). However, the use of relatively new tools, such as generative AI and, in particular, ChatGPT in marketing is not widely known.
Figure 1. Market value of artificial intelligence (AI) in marketing worldwide from 2020 to 2028
In this article, we will explain 7 use cases of ChatGPT to help digital marketers have an effective marketing strategy.
1- Content creation
Content creation, text generation in specific, using ChatGPT can be a powerful tool for marketing. These AI-generated texts can be used for a variety of purposes other than generating ideas, such as:
- Content creation for content marketing in the forms of emails, social media posts, blog articles, etc.
- Script writing and storytelling for advertising goods and services (see Figure 2)
Figure 2. An example for an AI generated content for advertising a new electric car model by using ChatGPT
Contents generated by ChatGPT can be integrated with other marketing strategies and channels like:
- Creating various contents for digital marketing campaigns
- Preparing posts for social media platforms
- Generating personalized, attractive and persuasive emails for email marketing.
For more on the use cases of generative AI in copywriting, check our comprehensive article.
2- Personalized customer experience
ChatGPT with its natural language processing (NLP) can generate personalized content for your customers based on their preferences, past behavior, and demographics. This can help you create targeted content that resonates with your audience, which can lead to higher engagement and conversion rates.
3- Audience research
Audience research involves gathering data and insights about your target audience to better understand their interests, preferences, behaviors, and needs. This information can help you create more effective marketing strategies, including content creation, ad targeting, and product development.
ChatGPT can be used to analyze customer data such as:
- Search queries
- Social media interactions
- Past purchases to identify patterns and trends in customer behavior.
By analyzing this data, ChatGPT can help you identify your target audience’s preferences, interests, and pain points, which can inform your marketing messaging, content, and product development.
4- SEO optimization
ChatGPT can be a valuable tool for SEO in marketing. SEO, or search engine optimization, involves optimizing your website and content to rank higher in search engine results pages (SERPs) for relevant keywords and phrases. Here are some ways that ChatGPT can help with SEO:
- Generate attractive topic ideas for content marketing
- Make keyword research
- Find the right and attractive titles
- Group search intent
- Create content structure
- Generate meta descriptions
Figure 3. ChatGPT SEO-friendly title suggestions for contents in B2B marketing
5- Writing product descriptions
Product descriptions are a crucial part of marketing, as they provide potential customers with information about the features, benefits, and value of a product. ChatGPT can help create compelling and informative product descriptions that resonate with your target audience.
6- Chatbot for customer support
ChatGPT can be integrated into a chatbot to provide instant and personalized customer support. Chatbots can help customers with frequently asked questions, provide technical support, and even troubleshoot issues. Chatbots in marketing can help:
- Improve customer satisfaction
- Reduce response times
- Decrease the workload of customer service representatives.
7- Creating customer surveys
Surveys are an effective way to gather feedback and insights from customers, which can help marketers improve their products, services, and marketing strategies. Here are some ways that ChatGPT can help with creating customer surveys:
- Question generation
- Organizing survey structure
- Making surveys multilingual with its translation ability
- Survey analysis
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Cem has been the principal analyst at AIMultiple since 2017. AIMultiple informs hundreds of thousands of businesses (as per similarWeb) including 55% of Fortune 500 every month.
Cem’s work has been cited by leading global publications including Business Insider, Forbes, Washington Post, global firms like Deloitte, HPE and NGOs like World Economic Forum and supranational organizations like European Commission. You can see more reputable companies and resources that referenced AIMultiple.
Throughout his career, Cem served as a tech consultant, tech buyer and tech entrepreneur. He advised enterprises on their technology decisions at McKinsey & Company and Altman Solon for more than a decade. He also published a McKinsey report on digitalization.
He led technology strategy and procurement of a telco while reporting to the CEO. He has also led commercial growth of deep tech company Hypatos that reached a 7 digit annual recurring revenue and a 9 digit valuation from 0 within 2 years. Cem’s work in Hypatos was covered by leading technology publications like TechCrunch like Business Insider.
Cem regularly speaks at international technology conferences. He graduated from Bogazici University as a computer engineer and holds an MBA from Columbia Business School.
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