We’re used to Prime Day taking place in July. But Amazon is mixing things up for 2026. The retailer has confirmed that this year’s Prime Day sale will take place on June 23 – 26 — and there are already some early deals you can shop right now.
• Browse all the early Prime Day deals
Some quick info: Amazon’s official announcement promises that there will be savings of up to 50% available across all of its biggest shopping categories throughout the upcoming four-day sale, with “hundreds of thousands of offers” in tech, fashion, appliances, home, kitchen, beauty, groceries, and much more.
If you’re already familiar with Prime Day, you’ll know that it’s one of the best times of the year to pick up many of Amazon’s own-brand devices, such as Kindles, Fire TVs, Echo smart speakers, and Ring doorbells. In fact, these items are usually cheaper during Prime Day compared to Black Friday.
As the name suggests, you do need to be a Prime member to access the majority of the deals over Prime Day. The $14.99 / £8.99 per month membership fee can be worth it depending on how much you’re saving on your purchases, but do know that you can also sign up for a 30-day free trial of Amazon Prime and take part in the sale using that.
If you’re feeling impatient or are ready to browse some bargains now, though, I’ve rounded up several early Prime Day deals right here.
